One reason why latex or other tight shiny fabrics may be fetishized is perhaps that the garment forms a “second skin” that acts as a fetishistic surrogate for the wearer’s own skin. Thus, wearers of skin-tight latex or PVC garments may be perceived by the viewer as being naked, or simply coated in a shiny substance like paint. Latex and PVC can also be polished to be shiny and can also be produced in bright colors, adding further visual stimulus to add to the physical sensations produced by the material. The tightness of the garments may also be viewed as a kind of sexual bondage. The smell of latex rubber is also a turn-on for some rubber fetishists, and such garments are usually impregnated with chemicals to enhance the odor. Some rubberists also enjoy the idea of exhibitionism and some fantasize about going out in public wearing fetish attire. Some do this, especially in the more liberal areas (e.g., Berlin, New York, Montreal, San Francisco).
A compelling reason that people are turned on by wearing rubber is its transformative abilities. As with any costume, a rubberist can imagine themselves having a new identity, especially one that permits a different code of behavior.